135 Q UA RT E R _ 0 2 _ 2 0 2 6 The Automation Curve I N AG E N T I C C O M M E RC E by Deepa Mahajan, Hannah Mayer, Katharina Schumacher, and Roger Roberts, with Katharina Giebel Agentic AI is increasingly a part of shopping, but not all transactions will be automated in the same way. Here’s what agents will handle—and the situations that will call for human involvement.