How great brands are built, measured, and positioned to lead.

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The CMO’s Comeback: Aligning the C-suite to Drive...

Article · 10 min read · McKinsey's research on the CEO-CMO gap and how leading marketers are rebuilding C-suite alignment.

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State of Marketing Europe 2026

Report · 20 min read · An analysis by McKinsey & Company on modern marketing strategies and innovations in Europe.

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Unlocking Growth: CEO, CMO & CFO Alignment

Webinar · 45 min watch · How the three most commercially critical roles align to unlock growth.

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The changing role of the CMO—and what it means for growth

Podcast · 23 min · How the CMO mandate is evolving — from brand steward to growth architect — and what it takes to lead marketing in a fractured, AI-accelerated landscape.

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Turning gen AI from experiment into operating model — for workflows, pricing, and personalization.

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Reinventing Marketing Workflows with Agentic AI

Article · 12 min read · This McKinsey & Company article explores how AI-enabled workflows enhance marketing efficiency and growth.

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A talent playbook for the AI era

Briefing · 5 min read · This edition of the McKinsey Quarterly Five Fifty explores how AI scaling fails more from talent gaps than technology.

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B2B Pricing: Navigating the Next Phase of the AI Revolution

Article · 10 min read · How agentic AI is fundamentally changing how B2B pricing is set, managed, and optimized — and what it means for marketing and commercial leaders.

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Agents for Growth: Turning AI Promise into Impact

Article · 10 min read · Agentic AI embeds automated reasoning into marketing, sales, and service workflows. Real examples: 2–3x higher conversion, 25% shorter service calls, and continuous learning loops manual reviews can't match.

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Discussing the future of AI-powered personalization

Interview · 23 min watch · McKinsey's Eli Stein and Jasper CMO Loreal Lynch at Cannes Lions on how leading CMOs are turning AI personalization from a promising experiment into a proven growth engine.

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Winning the moments that drive loyalty, retention, and growth.

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The 'Attention Equation'

Report · 15 min read · Consumer attention is finite and fragmented. McKinsey's framework for identifying which battles for attention are worth winning — and how to win them.

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Unlocking the Next Frontier of Personalized Marketing

Article · 12 min read · From broad offers to hyper-targeted experiences: how AI and gen AI are helping marketers scale personalization in ways that actually convert.

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Fueling Growth Through Moments of Customer Delight

Article · 12 min read · Satisfaction is the baseline. Delight amplifies it. McKinsey's research shows delighting satisfied customers drives significantly higher NPS and referral intent across sectors and geographies.

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Understanding Personalization in Marketing

Explainer · 5 min read · McKinsey's concise explainer on personalization — what it is, why it matters, and how leading companies are building it into their growth strategy.

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What consumers think, feel, and do — and what it means for your brand.

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State of the Consumer 2025: When Disruption Becomes Permanent

Report · 20 min read · Disruption is no longer temporary. McKinsey's flagship consumer research on the permanent shifts reshaping how people buy.

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