AI and the Marketing Engine

Turning gen AI from experiment into operating model — for workflows, pricing, and personalization.

Agents for Growth: Turning AI Promise into Impact

Article · 10 min read · Agentic AI embeds automated reasoning into marketing, sales, and service workflows. Real examples: 2–3x higher conversion, 25% shorter service calls, and continuous learning loops manual reviews can't match.

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Discussing the future of AI-powered personalization

Interview · 23 min watch · McKinsey's Eli Stein and Jasper CMO Loreal Lynch at Cannes Lions on how leading CMOs are turning AI personalization from a promising experiment into a proven growth engine.

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B2B Pricing: Navigating the Next Phase of the AI Revolution

Article · 10 min read · How agentic AI is fundamentally changing how B2B pricing is set, managed, and optimized — and what it means for marketing and commercial leaders.

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Reinventing Marketing Workflows with Agentic AI

Article · 12 min read · This McKinsey & Company article explores how AI-enabled workflows enhance marketing efficiency and growth.

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A talent playbook for the AI era

Briefing · 5 min read · This edition of the McKinsey Quarterly Five Fifty explores how AI scaling fails more from talent gaps than technology.

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