Consumer Insights & Analytics

What consumers think, feel, and do — and what it means for your brand.

The Surprising Economics of B2B Growth: The New Survival Threshold

This report explores the findings of the 2026 Global B2B Pulse Survey, highlighting the gap between industry leaders and laggards and emphasizing the importance of hyperpersonalization and AI in creating a new operating system for growth.

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Analyzing Consumer Behavior in 2025

This report explores future trends in consumer behavior and spending, emphasizing implications for brands and retailers.

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Consumer Behavior Trends for 2025

This document explores the current trends in consumer sentiment and behavior, detailing their effects on brands and retailers by 2025.

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State of the Consumer 2025: When Disruption Becomes Permanent

Report · 20 min read · Disruption is no longer temporary. McKinsey's flagship consumer research on the permanent shifts reshaping how people buy.

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