The CMO’s Comeback: Aligning the C-suite to Drive Customer-Centric Growth
Article · 10 min read · McKinsey's research on the CEO-CMO gap and how leading marketers are rebuilding C-suite alignment.
June 2025 Growth, Marketing & Sales Practice The CMO’s comeback: Aligning the C-suite to drive customer-centric growth Marketing has slid to the back seat at many companies, resulting in a loss of customer focus. Bringing the chief marketing officer up front and aligning with the CEO and CFO can reignite sustainable growth. by Aurélia Bettati, Jeff Jacobs, Kelsey Robinson, and Robert Tas
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