Exhibit 2 fffiffifl- -fi     ffiflflfl-ffiflfl-  US consumer media monetization in 2024, by medium, value/hour of consumption 1 Virtual multichannel video programming distributors. Advertising revenue only applies to vMVPD-specific advertisement slots. Revenue from advertisements aired on vMVPDs but sold as part of linear package appears in linear video revenue. ²Including YouTube. Source: EMARKETER; MAGNA; Omdia; PwC; McKinsey analysis Consumer media monetization varies considerably across mediums. McKinsey & Company Sporting events Live music Theatrical video Console and PC games Podcast industry Radio industry Digital music Social video² Audiobook industry Digital magazines Social media Digital newspapers Streaming video Total media industry Print magazines vMVPDs¹ Book publishing Linear video Print newspapers Amusement parks $17.18 $7.18 $1.50 $0.62 Mobile games $0.46 $0.45 $0.37 $0.37 $0.36 $0.36 $0.32 $0.27 $0.25 $0.24 $0.25 $0.15 $0.12 $0.11 $0.05 $24.96 $32.54 Nonadvertising Advertising Live event or physical media Gaming Digital media Audio media 6 The ‘attention equation’: Winning the right battles for consumer attention