Exhibit 7 fffiffifl- -fi     ffifl-flfl-  US consumer attention segments, % of consumers Frequency of advertising-driven purchases, ² index to average Media spending, index to average 1 Virtual multichannel video programming distributor. ²Relative share of consumers that purchase an item from an advertisement at least every month. Source: McKinsey Consumer Attention Survey, 3,000 US participants, 2024 Each consumer attention segment has defining beliefs, distinctively valuable mediums, and divergent spend. McKinsey & Company ‘Content lovers’ ‘Interactivity enthusiasts’ ‘Digital traditionalists’ ‘Legacy holdouts’ ‘Thrifty thinkers’ ‘Mobile scrollers’ ‘Community trendsetters’ Content lovers Interactivity enthusiasts Digital traditionalists Legacy holdouts Thrifty thinkers Mobile scrollers Community trendsetters “Consuming content or media is one of my favorite pastimes” “I prefer content that’s interactive (such as games) rather than passive (such as watching TV) “My fandom (how much I like a show, artist, or game) is very important to who I am” “I’m very curious and always looking to learn new things” “Companies and algorithms do a good job of understanding the type of content I like” “I will avoid advertisements at all costs, even if it means I have to pay more” “It is too expensive to consume all the content that I want to” 13 16 10 10 11 29 11 Social video and streaming video Console and PC gaming and live sporting events Music and social media (eg, Instagram) Audiobooks and vMVPDs¹ Mobile games and social media (eg, Facebook) Linear video and newspapers Books and film (theatrical) Defining belief Distinctively valuable mediums 2.5 1.5 1.4 0.5 0.6 0.2 0.5 2.4 0.9 1.1 0.7 0.9 0.7 0.6 15 The ‘attention equation’: Winning the right battles for consumer attention