State of the Consumer 2025: When Disruption Becomes Permanent

June 2025 Retail and Consumer Packaged Goods Practices State of the Consumer 2025: When disruption becomes permanent Five years after the start of the COVID-19 pandemic, consumers’ crisis- era habits have lingered. Here’s what organizations can do in the new environment to outcompete in the second half of the decade. This article is a collaborative effort by Becca Coggins, Christina Adams, and Kari Alldredge, with Alyssa Hopcus, Justin Shamoun, and Laura Bucklin, representing views from McKinsey’s Retail and Consumer Package Goods Practices.