Reinventing Marketing Workflows with Agentic AI
Article · 12 min read · This McKinsey & Company article explores how AI-enabled workflows enhance marketing efficiency and growth.
Growth, Marketing & Sales Practice Reinventing marketing workflows with agentic AI For marketers, AI-enabled workflows will fuel new levels of growth, speed, and efficiency. What is your activation plan? This article is a collaborative effort by Dianne Esber, Eli Stein, Julien Boudet, and Kelsey Robinson, with Nilay Shah, representing views from McKinsey’s Growth, Marketing, and Sales Practice. April 2026
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