B2B Pricing: Navigating the Next Phase of the AI Revolution
Article · 10 min read · How agentic AI is fundamentally changing how B2B pricing is set, managed, and optimized — and what it means for marketing and commercial leaders.
Growth, Marketing & Sales Practice B2B pricing: Navigating the next phase of the AI revolution Agentic AI promises a fundamental shift in how B2B pricing is set, managed, and optimized to drive a step change in both efficiency and effectiveness. This article is a collaborative effort by Brian Elliott, Nicolas Magnette, and Shamik Bandyopadhyay, with Matt Cherry and Nidhi Bagri, representing views from McKinsey’s Growth, Marketing & Sales Practice. April 2026
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