Exhibit 1 workflows) is comparatively less advanced, but it is emerging already. More governance-heavy areas, such as list price setting, discount approval, renewals, and contract compliance, remain in early development and form a third horizon. These areas often require additional safeguards to ensure compliance. Pricing leaders expect commercial lift, not just improved productivity Some of the optimism leaders express around the potential of AI is already being validated: Early adopters report tangible cost and productivity gains in pilots, with more than 65 percent of B2B pricing: Navigating the next phase of the AI revolution 4