Exhibit 4 concerned with security and compliance as AI usage expands across sensitive commercial processes. And while data and integration pose smaller challenges for AI high performers than for those still scaling, change management and cultural resistance issues persist. There are sector-specific nuances, too. Regulated industries such as financial services place greater emphasis on security and compliance, reflecting tighter data handling and audit requirements. In contrast, technology-intensive sectors report integration and change management challenges as the primary impediments to scale. B2B pricing: Navigating the next phase of the AI revolution 7