Agents for Growth: Turning AI Promise into Impact

Article · 10 min read · Agentic AI embeds automated reasoning into marketing, sales, and service workflows. Real examples: 2–3x higher conversion, 25% shorter service calls, and continuous learning loops manual reviews can't match.

Growth, Marketing & Sales Practice Agents for growth: Turning AI promise into impact As CEOs and CMOs ask where AI is moving from hype to real results, frontrunners demonstrate that tighter human–AI collaboration and sharper governance is required. by Greg Kelly , Lisa Harkness , and Steve Reis November 2025

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McKinsey Quarterly